Post by cocolipid on Feb 27, 2024 23:38:33 GMT -5
f you think that the UX of your e-commerce has to do with how it looks in terms of graphics and functional elements, you are wrong - that is the UI, or User Interface. User Experience is a much more complex aspect than you might think and too often represents one of the main problems for e-commerce conversions. So if your e-commerce has a very low conversion rate, you may have overlooked the importance of ensuring your users have an optimal shopping experience . User Experience, in fact, is vast, but its main purpose is to create an experience (both online and offline) that makes the consumer satisfied, or at least meets his expectations , without disappointing or confusing him. If you have never considered this possibility, don't be discouraged: with this post you will be able to clarify and get some excellent suggestions for improving the User Experience and increasing conversions of your e-commerce site .
It begins! The importance of User Experience for the conversions of your e-commerce Peru Phone Number site Optimizing the UX of your e-commerce site is of vital importance to be able to sell online , as it represents an element that is capable of increasing your conversions as well as compromising them. As Forrester Research claims , for every euro invested in user experience optimization you will receive 100 euros back. This demonstrates the fact that some well-structured changes to your UX increase the conversions of your e-commerce site and generates a very high return on investment. Know your users: guesses aren't enough The foundations for structuring a good User Experience must be built starting from knowing your users - and by this we mean that you have to know them really well! It's not enough to make assumptions or think you know what they want, love or expect. You need to do some research to bring evidence to support your assumptions .
How can you think of designing a User Experience for your users if you don't really know them? Once you have done the research you can obtain insights that the web designer can use to make decisions. Decisions that do not only concern the colors and images to use, but the entire process and interactions that are necessary to solve problems regarding the conversions of your e-commerce site . e-commerce site conversions - users 3 research methods to get into the minds of your e-commerce site visitors There are three different methods to understand your consumer insights. Data and statistics; Indirect feedback; Direct feedback. Let's analyze them in detail. 1. Data and statistics Statistics from Google Analytics and your e-commerce platform can tell you what is happening on your site, such as where people decide to leave their session or which pages are less popular, but it is by listening to your customers that you can find out why these things happen.
It begins! The importance of User Experience for the conversions of your e-commerce Peru Phone Number site Optimizing the UX of your e-commerce site is of vital importance to be able to sell online , as it represents an element that is capable of increasing your conversions as well as compromising them. As Forrester Research claims , for every euro invested in user experience optimization you will receive 100 euros back. This demonstrates the fact that some well-structured changes to your UX increase the conversions of your e-commerce site and generates a very high return on investment. Know your users: guesses aren't enough The foundations for structuring a good User Experience must be built starting from knowing your users - and by this we mean that you have to know them really well! It's not enough to make assumptions or think you know what they want, love or expect. You need to do some research to bring evidence to support your assumptions .
How can you think of designing a User Experience for your users if you don't really know them? Once you have done the research you can obtain insights that the web designer can use to make decisions. Decisions that do not only concern the colors and images to use, but the entire process and interactions that are necessary to solve problems regarding the conversions of your e-commerce site . e-commerce site conversions - users 3 research methods to get into the minds of your e-commerce site visitors There are three different methods to understand your consumer insights. Data and statistics; Indirect feedback; Direct feedback. Let's analyze them in detail. 1. Data and statistics Statistics from Google Analytics and your e-commerce platform can tell you what is happening on your site, such as where people decide to leave their session or which pages are less popular, but it is by listening to your customers that you can find out why these things happen.